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This book represents a combination of research and successful practice, presenting a comprehensive planning model for leaders preparing for and conducting school tax elections.
Don E. Lifto is a director and consultant with Baker Tilly. Previously, he was a school superintendent in Minnesota for twenty-five years, having served in rural, suburban and intermediate districts.
Barbara Nicol, APR, has more than thirty years of experience in the communications field. She founded Barbara Nicol Public Relations in 1990 and focuses her work on providing strategic and high-quality communications expertise to school districts and education-related organizations.
Whether it is requests for bricks and mortar or more operating money, each election type and context is unique with no guarantee that a set of campaign strategies successful in one district will not fail in another community. If successful campaigns were not such a delicate balance of science and art, the key to success would have long since been discovered, resulting in significantly more school districts winning at the ballot box. As members of the baby-boom generation collectively watch their last child receive a diploma from our nation's public schools, passing school tax elections is going to be even more difficult, promising tougher battles with the electorate and tighter margins between success and failure.
School Tax Elections represents a marriage of research and successful practice, presenting a comprehensive planning model for school leaders preparing for and conducting school tax elections. Information presented emphasizes systems and strategies rather than specific campaign tactics, allowing school leaders to elevate their thinking to a more comprehensive and long-range vision of election planning. The authors provide school leaders with important resources to guide their planning and execution of school tax elections.
Baker Tilly Municipal Advisors, LLC is a registered municipal advisor and controlled subsidiary of Baker Tilly US, LLP, an accounting firm. Baker Tilly US, LLP, trading as Baker Tilly, is a member of the global network of Baker Tilly International Ltd., the members of which are separate and independent legal entities.