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Marketing Effectiveness

Strategy, planning and execution to transform brands and deliver growth​

By establishing a solid understanding of your customer and marketing strategy, we work with you to assess the maturity of key capabilities in your marketing organization and help you build a marketing roadmap to enable your marketing strategy.

    We help you establish a plan that leverages marketing technology and data to increase customer engagement and deliver marketing ROI.

    Today’s buyer expects a customized experience. Selecting the right tools and aligning the right processes to deliver “the right messages, at the right time, to the right audience” is imperative in delivering to their expectations.

    Baker Tilly consultants work with you to: improve and measure the impact and value of your marketing efforts; increase customer engagement; and drive revenues. We define an actionable path forward to support your goals; aligning marketing technology and cross-functional processes to streamline marketing program execution – enabling you to deliver an exceptional customer experience.

    Need to improve the effectiveness of your marketing efforts? Our services include:

    • Modern Marketing Strategy Development
    • Modernization Roadmaps
    • Marketing Capability Enablement & Optimization
    • Marketing Technology Implementation & Optimization
    • Marketing Performance Management

    Marketing effectiveness services

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    Marketing effectiveness e-book

    This e-book covers topics to help you build a modern marketing technology strategy and get your marketing team positioned for a marketing performance management home run.

    Medicare Advantage and Medicaid managed care plans continue to grow

    What are three imperatives B2B companies looking to achieve sustainable growth should consider?

    The way in which B2B organizations are thinking about growth is changing and this has to do with how sales, marketing and product innovation all working closer together.

    Marketing automation: Eloqua implementation
    Case Study

    Marketing automation: Eloqua implementation