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B2B companies see the tremendous potential of e-commerce, but they also need to be able to deliver the capabilities required to acquire, retain and grow customers. B2B customer expectations have increased dramatically due to rapid advances in the B2C world.

As an attempt to extend the customer experience to online and mobile channels, organizations moving into the e-commerce space are thinking the investment in capabilities is all about the website or mobile app. However, organizations need to also consider the cross-functional and technical capabilities required to execute their strategy and enable the customer experience for e-commerce.

In this whitepaper you will learn:

  • The holistic approach to aligning the cross-functional and technical capabilities required to execute an e-commerce strategy
  • Where and how to target your B2B e-commerce investment to get the biggest impact and provide the experience customers expect
  • How to balance your investments across the capabilities required to extend your customer experience in the e-commerce channel

For more information on this topic, or to learn how Baker Tilly e-commerce specialists can help, contact our team.

Download the whitepaper here.

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