Watch this short video to learn what SaaS Intelligence is and how it can help your business or organization.
SaaS Intelligence completely automates the tracking and bucketizing of key SaaS metrics at a level of granularity that goes undetected and unmeasured by many other comparable systems.
With automated committed monthly recurring revenue (CMRR) categorization, SaaS Intelligence interprets transactions in real-time as they post, analyzes the activity and automatically categorizes the CMRR into the appropriate bucket.
You can easily track the renewal timing of existing CMRR value to provide a clear picture of the future. Accurately forecast renewals of recurring revenue to provide greater predictability and achieve alignment with your Customer Success/Renewals team.
The application does not rely on any user-driven category inputs to make decisions about the type of transactional activity that has occurred – it does it all for you. Easily configure your categorizations for additional flexibility.
To give you the most actionable insights from your SaaS metrics, your insights are organized into five SaaS KPI dashboards focused on critical functions of your SaaS and Subscription KPIs and trends, including:
With SaaS Intelligence, you can analyze Expansion and Contraction at a more granular level than ever before. Empower your management teams with actionable insights into what’s actually happening with the business so they know where and how to react.
For example, while other applications may track general “Contraction,” they lack visibility into the underlying causes of revenue retention issues. SaaS Intelligence exposes the distinction between Downgrades and Markdowns to illuminate product-related attrition issues versus sales price reductions and discounting behaviors. Both of these will result in Contraction, but knowing exactly what’s happening on which Products for which Customers enables more effective action planning.
You'll even be able to isolate foreign exchange impact on the CMRR of multicurrency contracts. For example, where there are CMRR gains attributed to foreign exchange rates changing from the time of contract inception to renewal, SaaS Intelligence actually shows you how foreign exchange fluctuations are hurting or helping your CMRR growth.
Churn is an incredibly important and highly visible metric that drives a lot of your activities, so it's important to get it right. The last thing you want to do is inflate Churn and have the business in a frenzy. At times, customers can be delayed in renewing, so SaaS Intelligence does not immediately move CMRR to Churn at the end of a subscription. Instead, the late renewal status of customers is apparent to your business by tracking past-due renewals in “Pending Renewal CMRR,” allowing you to keep a pulse on potential churn, but without forcing that decision prematurely. In this way, the business can appropriately and proactively address late renewals or customer churn risks.
And if the customer is ultimately lost, the system allows for custom categorization via Churn Reasons (e.g., customer satisfaction, acquired, bankruptcy, etc.), which can be segregated into Avoidable or Unavoidable Churn for enhanced analysis. Not every churn event is the same, and certainly shouldn’t be treated as such!
And what about those customers that failed to launch and never generated revenue? Don’t fret: SaaS Intelligence enables you to Cancel (not Churn) those customers to more clearly distinguish and segregate those which were never fully onboarded in the first place. You get to decide how that type of customer situation is treated.
With SaaS Intelligence, you get real-time visibility into all the standard, SaaS finance metrics you expect, and more importantly, the ones that you didn’t! You'll have a robust selection of SaaS metrics that enable you to understand the health and trajectory of the business.
Companies who sell subscriptions through channel partners, such as resellers or distributors, may want to track the underlying end customer to which the channel partner has sold the subscription in either a separate Sage Intacct dimension or in a text field so that they understand who the actual end customer is. SaaS Intelligence can track the subscription activity based on these end customer designations.
It's easy to make modifications related to contracts and contract lines if the contracts data that you receive from Sales has errors or requires adjustment. Sometimes those mistakes aren't caught until after you've already performed actions within the Sage Intacct contracts module such as Billing, Revenue Recognition or MEA Allocations. Those activities then lock down editing capability to preserve accounting compliance. While these errors may be minor they can have an adverse effect on how SaaS Intelligence interprets the subscription activity related to those contracts.
With our enhanced adjustment capability, you’re empowered to create SaaS adjustment transactions that are used by SaaS Intelligence as replacement for any errant contracts (either whole contracts or individual contract lines).
As the company moved more of its products and services to the cloud, it became clear that Quest Analytics should be measuring itself against subscription business model metrics and evaluating its business as a Software-as-a-Service company.
According to Robertson, "We found ourselves often saying ‘What does the spreadsheet say?’ and then ‘But what does SaaS Intelligence say?’ and that process has taught us a lot about our assumptions and our policies around SaaS metrics. It gives you the flexibility to look at things differently, to challenge your assumptions, and to look at true KPIs. It spurs conversations we didn’t use to have around things like Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV)."
SaaS Intelligence is built on Sage Intacct’s top-rated financial management solution, the only cloud ERP endorsed by the AICPA. SaaS Intelligence leverages Sage Intacct's innovative general ledger to add analytical depth to your SaaS metrics by using your Sage Intacct dimensions. This enables your business leaders to slice and dice data by key business perspectives such as product and customer. Postings include important data such as Entity, Customer and Item for advanced cohort analysis reporting.
SaaS Intelligence by Baker Tilly Digital is the only product that tracks your metrics across both the Sage Intacct Contracts and Order Entry Subledgers simultaneously. So it's no problem if you have transactions flowing through the Sage Intacct Contracts module, as well as through Order Entry from an external billing system or e-commerce site. SaaS Intelligence views subscription details across modules, interweaving and interpreting the data to give you the full picture.