SaaS Intelligence

To give you the most actionable insights from your SaaS metrics, your insights are organized into five SaaS KPI dashboards focused on critical functions of your SaaS and Subscription KPIs and trends, including:

• Growth – focused on CMRR and customer growth momentum trends and includes 16 different categories of CMRR
• Retention – designed to highlight customer and revenue retention and renewal metrics
• Unit economics – see critical metrics like customer acquisition costs, months to recover customer acquisition costs (CAC), lifetime value (LTV), and LTV:CAC as a ratio
• Cash – know precisely where you stand with regards to what's in the bank and the status of your current cash balances, working capital, burn rates and runway.
• Audit – gain visibility into future renewal events and the CMRR that will be at stake

With SaaS Intelligence, you can analyze Expansion and Contraction at a more granular level than ever before. Empower your management teams with actionable insights into what’s actually happening with the business so they know where and how to react.

For example, while other applications may track general “Contraction,” they lack visibility into the underlying causes of revenue retention issues. SaaS Intelligence exposes the distinction between Downgrades and Markdowns to illuminate product-related attrition issues versus sales price reductions and discounting behaviors. Both of these will result in Contraction, but knowing exactly what’s happening on which Products for which Customers enables more effective action planning.

You'll even be able to isolate foreign exchange impact on the CMRR of multicurrency contracts. For example, where there are CMRR gains attributed to foreign exchange rates changing from the time of contract inception to renewal, SaaS Intelligence actually shows you how foreign exchange fluctuations are hurting or helping your CMRR growth.

Churn is an incredibly important and highly visible metric that drives a lot of your activities, so it's important to get it right. The last thing you want to do is inflate Churn and have the business in a frenzy. At times, customers can be delayed in renewing, so SaaS Intelligence does not immediately move CMRR to Churn at the end of a subscription. Instead, the late renewal status of customers is apparent to your business by tracking past-due renewals in “Pending Renewal CMRR,” allowing you to keep a pulse on potential churn, but without forcing that decision prematurely. In this way, the business can appropriately and proactively address late renewals or customer churn risks.

And if the customer is ultimately lost, the system allows for custom categorization via Churn Reasons (e.g., customer satisfaction, acquired, bankruptcy, etc.), which can be segregated into Avoidable or Unavoidable Churn for enhanced analysis. Not every churn event is the same, and certainly shouldn’t be treated as such!

And what about those customers that failed to launch and never generated revenue? Don’t fret: SaaS Intelligence enables you to Cancel (not Churn) those customers to more clearly distinguish and segregate those which were never fully onboarded in the first place. You get to decide how that type of customer situation is treated.