While the U.S. economy has endured ups and downs over the last two years, the broader 10-year picture shows a positive upward trend.
Apart from the pandemic, the last decade-plus has featured steady growth for U.S. companies and the market.
The trendline since 2008 displays an overwhelming positive climb that has allowed technological progress to flourish.
A 2019 technology study by Accenture examined the correlation between revenues of technology leaders and technology laggards to find that technology leaders (the top 10%) had approximately two times the revenue growth of technology laggards (the bottom 25%).
A similar survey in 2021 concluded that technology leaders had approximately five times the revenue growth of the laggards displaying the rising importance of adopting technology in the post-pandemic economic climate. The time to start your digital transformation is now.
Simply put, digital transformation is no longer something you might want to do, but something you need to do, in order to survive and thrive in today’s current environment.
The cost of inaction is significant. Nokia, for example, used to be a global leader in mobile phones but due to their focus on hardware over software, within a few years, they were on the verge of extinction. Nokia did not prioritize adapting to the technological needs of its customers and suffered greatly because of it.
From an organizational standpoint, the first question to ask yourself is: Where are we today?
As you can see from the maturity model below, your organization will likely fall somewhere on a 1-to-5 scale – with one being a company that exists mostly on paper and five being a company using technology to create fundamental change in your operations and functionality. No matter where your organization is today in this maturity model, identifying where you are is immensely important in order to get to where you want to be.
To simplify the process of getting started on your digital transformation journey, we recommend breaking it down into the following five steps.
As part of the process maturity & technology assessment, you need to focus on understanding your organization’s priorities in the following four key areas, as they are heavily impacted by digital transformation.
Although we regard all four impact areas as extremely important, the “customer” tends to be the first priority. However, in today’s market, the people in your organization should be prioritized as well. Modern workers are looking for technology to better enable them to execute on their day-to-day activities.
Speaking generally, we see three main areas of benefits when it comes to making the case for digital transformation:
The reality is, there’s almost never just one benefit to digital transformation as it’s a constant rotation of all three.
Perhaps the most important step in this process is developing a road map that lays out why, what, how and when you are going to execute your digital transformation strategy. The road map should be considered a living, breathing document that needs to be reviewed and updated on a regular basis. Technology changes constantly. Business changes constantly. Your organization and its road map need to be open to change as well.
Digital transformation initiatives are only as successful as the rate at which people and the organization adopt and embrace change. Successful change occurs when you clearly communicate the changes and train the appropriate individuals within the organization so the change is sustainable and impactful. From a people standpoint, it is important to understand all the change management considerations– both benefits and risks.
With that in mind, we want to stress that digital transformation endeavors are not IT projects. They need to be owned by the business and, at its core, all the people that make up the business. The IT resources are a key component, but the business needs to take a collective ownership of the transformation process.
The benefits are clear when it comes to change management, including:
Digital transformation is a journey, not just something that will happen overnight, which is why it is more important than ever to act. When making the case for digital transformation, it’s important to remember:
Contact us to learn more about how we can help you get started on your digital transformation journey to accelerate sustainable growth.