To achieve and sustain organic growth requires an organization to continually reevaluate the sales, marketing and service functions by asking key questions like: “What markets should we sell into? What products and services should we offer? What kind of customer experience should we deliver to help us stand out?
How do we get more out of our sales organization? How do we leverage technology to help us drive more business? How do marketing and sales work better together? How do we support our customers throughout their relationship with us? How do we improve our ability to innovate around the right things?”