Claudio Garcia, director of enterprise transformation services in the consulting group with Baker Tilly Virchow Krause, LLP, has been with the firm since 2017.
Claudio is focused on helping client companies drive business results through growth strategies development, sales and marketing effectiveness, customer experience innovation, and go-to-market technology solutions (with emphasis on CRM and marketing automation platforms).
Claudio brings more than 25 years of marketing, sales, and general management industry experience. He has a successful track record of guiding teams to maximize their go-to-market performance resulting in sustained and profitable business growth.
Claudio is passionate about helping companies drive competitive advantage through a balanced approach of disciplined strategy development and execution. Through groundbreaking customer research and segmentation, he helps clients deliver a differentiated customer experience and increase market share through increased loyalty. This approach optimizes the go-to-market performance through outstanding digital (and traditional) marketing, stage-gate product/service and experience innovation, and industry leading sales effectiveness.
Prior to joining Baker Tilly Claudio held leadership roles as chief marketing and sales officer, and president in various B2B2C businesses across a diverse range of industries. His experience includes senior leadership roles on domestic and international businesses; he speaks multiple languages and, beyond his U.S. experience, has operated successfully in Asia, Europe, and South America. Claudio has led business teams in Fortune 100 and smaller entrepreneurial companies within the consumer products, life science and retail sectors.
Claudio’s expertise is leading sales and marketing strategy development combined with cross-functional business planning and customer focused execution. He guides teams to identify core customer insights and achieve business growth through differentiated customer offers and experiences.
- Reengineered the digital marketing program of a $200 million retail organization; new approach consisted of optimal mix of SEM, SEO, social, and development of a new/responsive branded website; and led to same-store-sales business growth turnaround
- Restructured the sales organization of a leading fashion manufacturer/wholesaler; created a hybrid W2/1099 field sales group supported by an effective inside sales and sales operations/analytics teams; company doubled in size in 24 months (achieving $120 million revenue)
- Transformed the consumer marketing organization of a $300 million life science company through groundbreaking research identified the highest potential customer segments for business growth; launched first ever multimedia marketing campaign integrated with new products and fundraising, resulting in record-level of sales growth
- Designed and implemented a new stage gate product development process for a sporting goods manufacturer and distribution company; company reversed a declining sales trend, achieved highest ever percent of revenue growth from new products, and secured prestigious ‘best vendor performance’ honors with multiple big-box retail accounts
Location
Minnesota
Education
University of Michigan, Ross School of Business – Ann Arbor
Master of Business Administration
Dickinson College – Carlisle, Pennsylvania
Bachelor of Economics
Study Abroad Program
London School of Economics – London, U.K.
Languages
Spanish
Portuguese
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