The client is an innovative, global experience and sponsorship agency that creates, consults and activates advertising worldwide, covering every continent with 23 offices in 12 countries. They are headquartered in the United States and are a part of Omnicom Group, Inc.
The client had a highly effective proof-of-concept machine learning model which provided key insights. However, because it was only a proof-of-concept model, they were unable to meet full production standards and obtain ongoing insights from new data.
Baker Tilly Digital implemented a class system to organize the proof-of-concept code base and increase readability. This class structure is framed within a fail gracefully system which outputs smart logging for high level tracking and simplified troubleshooting. Additionally, we restructured naming conventions throughout the code to match data team norms to streamline use. The proof-of-concept model was updated to meet full production standards with the following improvements:
The client was able to meet full production standards and is saving time and money through: