Colleagues discuss strategy at a computer

Are medical directors skeptical of medical technology?

David Gregory, healthcare/life sciences consulting leader, moderated a panel discussion at the 2019 MedTech Conference entitled, “How medical device coverage decisions are made...really.” His panelists included Dr. Steven Stern, principal at Stern Health; Dr. Jim Cross, president at Jim Cross MD Consulting, LLC; and Dr. Lynne Milgram, MBA, chief medical officer at Sharp Community Medical Group.

This video features commentary to a frequent question among medical device companies, “Are medical directors skeptical of medical technology?

Key takeaways:

  • If scientific evidence is present, medical directors are more likely to cover your device
  • Medical device companies should be mindful of their products’ evidence, safety and novelty
  • Coverage issues may come from getting uptake from the provider community