Medical Affairs Platform and Strategy

Medical Affairs Platform & Strategy

The medical affairs function has evolved as industry has moved into specialty markets. The modern medical affairs function cannot be reactive, but rather must be strategically-intentioned.

Related:

  1. Webinar

    The evolution of the medical affairs profession: strengthening your medical affairs function to fit modern demands

Life sciences, medical device and pharmaceutical organizations must find the right balance between being proactive and reactive. There is inherent conflict that arises from operating the medical function proactively, yet ostensibly without commercial intent.

    The medical support needs of novel therapies necessitates a strategic evaluation of the medical affairs function. Previously, medical affairs disseminated medical information in response to unsolicited requests and facilitated unsolicited grant funding. Now, the function is strategic and cannot just be reactive.