How we’re evolving
The best brands are built from the inside out. And ours is no exception. Over the past year, we did the work to understand our brand from a unique and authentic point of view — embodying who we are rather than what we do.
In developing our brand strategy, we recharged our brand identity and are reigniting how our brand is experienced. In this discovery process, a keen insight about us emerged: Growth and change are not only elements of our business strategy. They are also ingrained in our mindset and belief system.
That is, we relish in thinking what’s possible, even when it seems improbable.
We navigate uncertainty and move with confidence. We are curious and open to learning and also unlearning.
We challenge what we know, and champion what we imagine. We search for a better way, not just one way. For our clients. For us.
We’ve aligned with three incredible brand ambassadors who personify Baker Tilly’s “go there” attitude. Fearless, focused and always moving forward, they help ignite our ambition and reflect the talent and drive of our team members.
One of the most talented and uplifting athletes of her generation, tennis superstar Coco Gauff is ranked No. 1 in doubles and No. 4 in singles at the end of 2022. She exploded onto the stage at age 15, winning her first major singles tournament and distinguishing herself as the youngest player to do so since 2004. Her dynamic style of play and undeniable talent inspire her fans and rivals alike to reach for what’s possible.
Jimmy Chin is a professional mountain athlete whose adventurous spirit and drive to discover comes to life in his National Geographic photography and Academy Award-winning films. From the Sahara to the Himalayas, Jimmy’s drive to experience and understand the world around him has led to numerous accolades and the epic 10-part series Edge of the Unknown with Jimmy Chin.
Cam Smith was the 2022 Champion Golfer of the Year as the winner of the Open Championship. He had an outstanding run up to his Major Championship win, finishing tied for third at the Masters and winning the 2022 Players Championship. His spirit, talent and sheer love of the game make him an explorer in his own right.
In 2022, we launched a national campaign to telegraph the evolution of our brand. Our ads do not tell people about what we do or even what they should do. Rather, we suggest that when you look past the obvious, you can see potential and possibilities beyond what’s in front of you.
We know our clients have big ideas and even bigger dreams. It all comes down to taking that first step. That’s where Baker Tilly comes in.
We are unafraid of the unknown. We look for the new in every day. We have a deep-seated desire to find a better way. We want our quiet confidence to instill confidence in others.
The campaign spans storied print publications like the Wall Street Journal and the New York Times; television ads during prime time; digital spots on high-volume sites such as ESPN, Bloomberg and the Golf Channel; and outdoor displays at tradeshows drawing influencers from around the world.
