To effectively compete in the modern business world, companies must engage in technology innovations that advance operational objectives. As companies look to the collection, integration and enhancement of data, they first must build a foundation on strong data governance principals. These data governance principals work to support game changing technologies, such as artificial intelligence and analytics, that allow for transformative innovations that propel companies ahead of their competitors. This article will explore how transformative innovations, like augmented decisions, are built on the foundations of data governance.