During this presentation, learn 28 capabilities marketing organizations need to be successful, a reference framework to understand your current and desired future maturity across the 28 capabilities, and an approach to applying this capability analysis to develop an actionable program to position yourself effectively in the market.

Download this presentation given at Oracle OpenWorld 2017 for the 28 capabilities marketing organizations need to be successful.

Customers have more choices, seem to be less loyal and at times are only concerned with price and availability. Just working harder doesn't generate the kind of growth that it may have in the past.

Customers have more choices, seem to be less loyal, and at times are only concerned with price and availability. Just working harder doesn't generate the kind of growth that it may have in the past.

The key to actionable marketing programs

Authored by Todd Wilkerson

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