Building your e-commerce road map

In the world of digital strategy, companies can easily get lost with the numerous options for improving e-commerce capabilities. Organizations can waste time and resources chasing the latest trends. Worse yet, companies often fall short on communicating changes amongst customers, partners and employees, which leads to eroding sales, alienating key stakeholders and negative impacts. To avoid these pitfalls, companies should invest the time to define their e-commerce strategy, identify capability gaps, and build a detailed roadmap for the future.

A roadmap depicts the intersection of your business strategy, technology investments and organization. A roadmap prioritizes and sequences activities to help your company achieve its business goals and provides the guide rails to make sure you stay on track. Creating an effective roadmap allows your company to clearly understand new potential initiatives in terms of their scope, size, priority, and, ultimately, impact to your customers. Once you have a common understanding of how your e-commerce and customer strategies relate, it will be easier to incorporate e-commerce into your organization’s roadmap.

In this whitepaper you will learn:

• How to develop guiding principles and structure when building an e-commerce roadmap
• The components of an e-commerce roadmap
• The timing and sequencing of an e-commerce roadmap