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Big data: driving growth through customer analytics

Not unlike the industrial revolution, we are on the verge of a new era of information access to understand your customers and capture more revenue. The coupling of big data and advanced analytics are creating breakthrough changes in the way sales and marketing decisions are being made.

Today, companies have access to data unlike they have ever had before. This includes not only structured data, such as transactions and product information, but also unstructured data through social media posts, news feeds, and product reviews, etc. Similarly, companies have access to powerful analytical and visualization tools that can provide the insight to understand customers and even more powerfully, predict behaviors.

In this webinar you will learn how companies are using big data analytics across the entire mix of growth levers to increase revenue and through the following:

  • Products and services that better meet the needs of customers
  • Optimum pricing that differentiates the price sensitivity of segments
  • Real-time customer engagement that systematically turns insight into revenue

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