Legacy Business Intelligence tools don’t have the capability to effectively capture and distil new forms of data, such as social media, medical notes, machine data and other forms of unstructured data. Information that often holds the answers to your unanticipated questions. To further exacerbate the problem, industry analysts currently project that over 80% of all new data will be in this unstructured format.
Emerging big data analytics solutions can now handle these unstructured data formats to create meaningful insights to help answer the questions you didn’t plan for. Companies that recognize this and move with speed to gain new insights and create new connections to their customers, people and suppliers have the potential to become a disruptive force in their market. Insights that can ultimately help identify competitive advantage opportunities that create lasting impacts on top-line revenue and market share.
In this executive briefing, we’ll cover how businesses are pioneering this technology to win and shape their markets.
Principal, BI & Analytics