Arun Parekkat

Arun Parekkat

Managing Director

+44 (0)20 7065 7900

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Arun is a managing director with Baker Tilly in the healthcare and life sciences practice. He brings extensive knowledge in commercial and consulting delivery in Europe, the Middle East and Asia. He has more than two decades of commercial experience in analytics and strategy consulting with over a decade spent delivering solutions to healthcare and life sciences customers (commercial enablement, medical affairs, market access and regulatory affairs and compliance).

He has extensive consulting experience in healthcare analytics and AI strategy, digital and transformation programs as well as assisting life sciences companies in understanding the uptake of medicines, prescribing behaviours and delivering real-world insights around the unmet needs of patients.

Arun has led regional and global analytics go-to-market functions in scale-up to large, global life sciences organizations serving customers across Europe, the Middle East and Asia. Arun remains an active thought leader in digital analytics and its impact on healthcare and life sciences.

Incubated, grew and delivered healthcare analytics and AI services and solutions through the following:

  • Evidence generation programs quantifying unmet needs of patients in RSV, CKD with anemia, shingles and breast cancer
  • Real-world insights on uptake of medicines, prescribing behaviors and care pathway insights in disease areas such as severe asthma, cystic fibrosis, PE/DVT, colorectal and breast and prostate cancers
  • Marketing analytics in collaboration with a third-party, AI-based digital data aggregator for nonpersonal promotion programs which tripled ROI from current industry digital marketing benchmarks
  • Fraud analytics and AI using network and graph analysis techniques in credit card fraud and tax/benefit fraud for the U.K. government

Develops strategy and advises commercial leadership through the following:

  • Program-to-deliver digital analytics and BI transformation strategy for multiple NHS trusts
  • Advisory to LOGEX (European hospital analytics scaleup) for U.K., Spain market entry and establishing operations

Led LOGEX’s U.K. business and solutions to European pharma HQs


London, U.K.


Master of Science in business intelligence (SAS sponsored)
Sheffield Hallam University (Sheffield, UK)

Master of Business Administration in marketing and finance
Symbiosis University (Pune, India)

Bachelor of Engineering in electrical and electronics engineering
Bangalore University (Bengaluru, India)