On this episode of Healthy Outcomes, our host Mark Ross interviews Lisa McCracken, Director of Senior Living Research & Development at Ziegler, one of the leading investment banking firms to the senior services sector in the US. Together, they reflect on the past year and discuss trends and challenges senior service organizations might face in 2023.
Topics of discussion include:
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Lisa is the Director of Senior Living Research & Development at Ziegler, one of the leading investment banking firms in the senior services sector in the US. At Ziegler, Lisa’s primary focus is conducting market research and trend analyses on the senior living market. This research informs strategic deal making insights for Ziegler’s investment banking team, as well as Ziegler’s presentations, newsletters and publications. In addition to providing support to several senior living bankers, Lisa also leads the Ziegler CFO Hotline℠, an electronic interchange of information among CFOs of senior living providers.