International sports technology company expands with tax, HR and accounting support

Client background

A true game-changer in elite sports, Myocene is a Belgium-based company revolutionizing performance management with a world-first: a patented, portable device that objectively measures muscle fatigue in just two minutes. Already trusted by top-tier franchises in the National Basketball Association (NBA) and major European football leagues, this deep-tech pioneer offers the only solution globally capable of assessing muscle recovery with clinical precision, requiring zero voluntary effort from the athlete. By combining electrostimulation and advanced force sensing, the Myocene device transforms complex physiological data into an actionable metric: the Powerdex. This allows medical and technical staff to prevent injury risks and optimize training loads with unprecedented scientific accuracy. 

In early 2025, Myocene was preparing to enter the United States market after receiving the necessary FDA approvals to commercialize their product in the states. They established a U.S. subsidiary to support sales activity and began building a local workforce, which is when they got in touch with Baker Tilly.

Business challenge

Myocene needed hands-on guidance and ongoing support to start a compliant U.S. entity from scratch. With plans to hire employees and scale operations quickly, the company required expertise across accounting, payroll, human resources (HR) and tax, all tailored to U.S. regulatory requirements. Rather than engaging multiple service providers, Myocene sought a trusted advisor that could act as a one stop shop while they focused on commercialization and growth.

Myocene’s biggest challenges centered around operating compliantly in a complex and unfamiliar regulatory environment. Key areas of concern included understanding U.S. employment requirements, structuring compensation packages and running payroll across multiple states with the appropriate payroll tax registrations and withholdings. As a foreign parent company with no prior U.S. presence, Myocene also needed guidance on accounting setup, ongoing compliance and cross border tax considerations.

Baker Tilly solution

Baker Tilly worked closely with Myocene to establish a strong operational foundation for its U.S. subsidiary. The team implemented Myocene’s U.S. accounting system and assumed responsibility for ongoing outsourced accounting services. Baker Tilly guided the client through U.S. tax compliance requirements and supported international tax and transfer pricing considerations related to the Belgium parent company.

In addition, Baker Tilly’s HR and payroll specialists helped Myocene compliantly hire its first U.S. employees by advising on compensation structures, securing required state payroll tax registrations and setting up payroll processing through ADP. Throughout the engagement, Baker Tilly served as a trusted advisor, answering day-to-day operational questions and providing practical guidance as Myocene navigated its first experience operating in the U.S.

Results achieved

With Baker Tilly’s support, Myocene successfully launched its U.S. subsidiary and began operating compliantly in the United States. The company onboarded its initial group of U.S. employees with confidence, established reliable accounting and payroll processes and met all required tax and compliance obligations. Most importantly, Myocene gained peace of mind knowing that its U.S. operations were built on a solid, compliant foundation, allowing leadership to focus on early commercialization efforts and long-term growth in the U.S. market. 

How can Baker Tilly help support your U.S. growth journey?

Baker Tilly helps international companies confidently enter and operate in the U.S. with comprehensive accounting, tax, HR and payroll support. Whether you’re establishing your first U.S. entity or scaling an existing operation, our team can guide you every step of the way.