Beverly offers unique perspectives to clients by integrating market intelligence into the strategic and organizational planning process. Her 25 years of combined experience as a management consultant, auditor and marketing executive allow her to understand organizational issues from her clients’ perspectives. She works closely with senior management and boards to provide solid research, analysis and interpretation to enhance strategic positioning while balancing the rich service history and mission objectives of senior living providers.
Beverly is highly skilled at consumer and stakeholder research to glean insight into the external and internal consumer base of her clients, including evaluating the effectiveness of marketing and sales strategies. Her clients include not-for-profit and for-profit single and multisite senior living providers, home and community-based service providers and health systems with integrated senior living services.
Beverly is an active speaker at conferences including LeadingAge Pennsylvania, Virginia, Maryland, New Jersey, Michigan, Minnesota and Wisconsin chapters, LifeSpan and faith-based and financial seminars on topics such as aging services housing and healthcare trends, strategic planning best practices, innovative market and consumer research, for-profit provider development strategies and middle market housing research and development.