Restricted stock units (RSU) play a key role in developing a competitive equity compensation offering. However, leveraging the traditional sell-to-cover process to pay for tax obligations at RSU vesting frequently causes employee confusion and financial frustration while reducing the value added for employees.
Employing an average sales price as the fair market value (FMV) can align tax outcomes with participant experience by reducing short-term gains or losses thereby decreasing employee confusion regarding tax treatment and easing administrative burdens for stock plan administrators. Implementing this approach creates an agile vesting environment, drives cost savings, and positions the company to strengthen their ability to attract top talent.
Explore how to incorporate an average sales price-based RSU vesting protocol to your equity compensation landscape that increases vesting efficiency, meets your employees’ expectations, and improves the value delivered through the RSU program.
Adopting an automated average FMV RSU vesting system can elevate your equity compensation plan and bring it in line with employee expectations. Discover our proprietary platform that brings this vesting approach to plans of all sizes.
Drive vesting success with professional insights
Bring your RSU vesting process forward with support from our equity and technology professionals. Working with your teams, our professionals leverage their combined knowledge to help develop a vesting infrastructure that addresses current needs and supports future goals.
Leverage current vesting systems
Some brokers can use the average day FMV but find it’s highly manual and limited to small plans. Fine-tuning or scaling these established systems requires a deep understanding of equity compensation plans, the average RSU vesting process, and the technology available to automate the process.
For companies that may currently be using an average day FMV process, our team can collaborate with your internal and external stakeholders to elevate your existing system’s capabilities and align it with your organization’s goals.
Strategically implement customizations
A fully leveraged average day FMV sell-to-cover process relies on individualized technology customizations that support wave-based vesting. Our team uses their knowledge of equity compensation plans to develop a technology infrastructure customized to your company’s specific complexities, including:
- Mobility tax and payroll systems
- International transactions and US tax requirements
- Reporting requirements
We also work with your brokers and vendors to develop smooth accounting and reporting processes that facilitate timely and accurate vesting transactions.
Identify and manage risk
Average RSU vesting is a complex, multifaceted process. Implementing it effectively requires identifying potential risks, understanding the impacts, and developing safeguards and strategies to mitigate those risks.
Elevate your compensation plan
Helping employees fully realize the value given to them while reducing confusion to the RSU vesting process is the goal of average Sell-to-Cover FMV alignment vesting. Bring your sell-to-cover process forward by collaborating with our equity professionals and technology specialists to deliver this experience for your company.
How the process works
Although each equity compensation plan is unique, our Sell-to-Cover FMV Alignment projects follow a comprehensive process that results in an improved RSU vesting environment.
Discovery
Our process begins with a review of your current RSU vesting processes and procedures, to establish a baseline. We then identify the potential gains to your employees that a change in your RSU vesting process could facilitate. Finally, we work with you to discern if a change to your process will benefit your organization.
Customization
Using the results from the discovery process, we identify how the system(s) should be tailored to meet your company’s needs and goals.
Implementation
Working with your internal and external stakeholders, our team helps initiate key improvements, adopt necessary customizations, and mitigate risk across all stages of the process.
Ongoing support
Our professionals are on hand to offer ongoing support to your teams as your new and improved RSU vesting process integrates with your infrastructure.

Rethinking Sell-To-Cover: A Smarter Approach to Equity Taxes
Discover a new approach to sell-to-cover strategies that leverage real-time weighted average sale prices to retain more value from restricted stock releases.
Deep equity experience and technology leadership
Deeply immersed in equity compensation, our professionals have extensive knowledge of the nuanced operations associated with equity compensation plans, structures, and operations. Our team seamlessly combines industry expertise with technology-driven solutions to resolve complex stock compensation and equity management challenges for companies of all sizes.
Our equity professionals and technology specialists work together to deliver innovative solutions that simplify operations, improve financial reporting, and elevate participant experiences. Our team assesses current practices against industry best practices, delivering compliance and strategic alignment with evolving standards.
Our one-firm approach allows your organization to tap into the full resources of our firm, integrating guidance and solutions related to other integral support areas including finance, tax, and audit concerns, as well as comprehensive public company and digital advisory services.
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