The client is a national not-for-profit youth sports organization with millions of players and more than one million volunteers. Their mission is to increase engagement in youth sports by focusing less on the competitive aspects and more on community engagement and the athletic and life lessons learned by participating in sports in an athlete’s local community.
For the last decade, the organization has seen a significant drop in participation, due to an increase in participation in more competitive sports leagues. They wanted to understand factors driving participation so they could determine which ones benefit participants the most. The organization also lacked visibility into strategic efforts and how that impacted sports enrollment.
To get to the root of the participation problem, Baker Tilly Digital worked with the client’s key stakeholders and determined that individual local leagues were the main participation driver/influence. To give the organization a 360-degree view of the individual leagues' health within the conglomerate of leagues, the Baker Tilly Digital team built a custom machine learning algorithm to determine what factors drove participation.
This led to the development of an initial scoring model that represented the overall league health using the client’s readily available data. The health score was broken into four components: participant engagement, volunteer engagement, parent/league satisfaction and financial health.
Along with the scoring model, Baker Tilly Digital:
As result of this project, the organization now has a strong foundation for adding additional data to increase league health scores in the future, and to support organizational data-driven decisions with the goal of improving overall participation and reach.
