A multi-site senior living provider with a new innovative healthcare delivery concept began searching for a location for development. The provider’s goal was to maximize geographic alignment with acute care providers and strategically locate the new healthcare concept among the existing providers that provide support and services to seniors. The executive team targeted several counties for potential development and asked Baker Tilly for assistance to develop a visual market assessment for geographic exploration with the intent to identify a primary development location.
Baker Tilly’s healthcare market research and strategy specialists combined market research expertise and a GIS based technology platform to produce the visual market assessment. The GIS based mapping concept, or visual market assessment, identified multiple hot spots for management and board consideration. The layering of demographic trending data, hospitals, physician practices, competitive inventory, transportation systems, and drive-time analysis afforded the client an opportunity to assess the market from a visual perspective. Because of the experience of Baker Tilly’s healthcare market research and strategy specialists, a clear and concise visual presentation of favorable locations and related market depth was utilized for board education and consideration.
By developing a visual market assessment, Baker Tilly was able to identify and evaluate potential sites for development of the innovative healthcare delivery concept. By creating and presenting the future vision to the board, Baker Tilly provided management with an effective strategic growth tool.
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