CRM

To achieve growth in today’s competitive, customer-driven marketplace, a more holistic focus on customer experiences and interactions is necessary. That requires operational capabilities that are unified around a common view of the customer lifecycle.

Our solutions

Leading CRM solutions provide the foundation for organizations to gain market share and drive sustained growth by leveraging customer intelligence to attract, retain, and better serve their customers and partners.

This is only possible with holistic, centralized management of engagement with customers via CRM platforms that minimize the burden of integrating disparate solutions and return a focus on the customer.

Cloud computing-based solutions that provide flexible channels for interaction (mobile, etc.), across marketing, sales, and service settings with customers, and incorporate analytical/big data capabilities are critical.

Unfortunately, many organizations focus their CRM initiatives primarily on efficiencies that are more about internal operational improvements than creating more effective engagement with the market.

We help clients successfully implement CRM solutions that are aligned with their business goals, enabling them to sense market changes and customer sentiment/behavior shifts more dynamically, and operate in a more customer-centric manner.

Our consulting services include:

  • CRM roadmap and business case development
  • Technology portfolio assessment
  • CRM solution evaluation and implementation
  • Process definition and optimization
  • Organizational alignment and change management
  • CRM adoption management