Downtown St. Paul, Minnesota

School districts are facing challenging demographic realities, which are further encumbered by local, state, national and international events, like the COVID-19 pandemic, that influence voter turnout at school tax elections. Fortunately, school system leaders can now harness powerful public and commercial databases and technology-driven solutions to generate decisive community support on funding proposals.

The South St. Paul Public Schools in Minnesota used two strategies to successfully execute its last school tax election:

  1. Building a voter file and the target structure
  2. Mapping identified “yes” voters to their rooftops

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This article, authored by Baker Tilly’s Don Lifto and Superintendent of South St. Paul Public Schools, Dave Webb, was reprinted, with permission, from the December 2020 issue of School Administrator magazine, published by AASA, The School Superintendents Association.

Don E. Lifto
Director, Ph.D.
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