Hal’s Harley-Davidson sells to Sara Pomeroy

Client need

Hal’s Harley Davidson (Hal’s Harley) is a full-service Harley-Davidson motorcycle dealership serving the greater Milwaukee, Wisconsin area. The dealership was founded in 1959 and was purchased in 1978 by Hal Topel, who gave the company its current name. The business remained in the family until the second generation owner recently sought to sell and retire. It was important to ownership for the sale process to be discreet while securing a return on the family’s investment, both for the dealership and the real estate asset. It was also important that the new owner preserve and expand Hal’s Harley’s fifty-seven year legacy of quality service.

Baker Tilly Capital solution

The investment banking team at Baker Tilly Capital worked closely with Hal’s Harley ownership during the sale process. Our team’s deep dealership and transaction experience allowed us to effectively execute a discreet, targeted search for a prequalified, local buyer who could close the transaction quickly.


Baker Tilly Capital worked with Hal’s Harley and developed a short list of potential buyers and a detailed information memorandum describing the dealership. We utilized a preemptive process to quickly determine the best qualified buyer and moved directly to negotiating a detailed letter of intent, which enabled our client to maximize value, improve the probability of closing, and maintain confidentiality throughout the process.

Hal’s Harley is in good hands as the dealership was acquired by Sara Pomeroy, a longtime Harley-Davidson enthusiast and experienced dealer operator. In addition, Ms. Pomeroy utilized a publicly traded real estate investment company, to finance the real estate purchase from Hal’s Harley through a sale-leaseback transaction.

For more information on this deal, or to learn how Baker Tilly Capital specialists can help, contact our team.

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