CRM optimization: Putting the customer back in CRM

Is your CRM strategy outdated? Ask your executives - do they truly understand what modern CRM is and what it could mean to their firm? If the answer isn’t holistic and customer-centric, then your CRM is likely not providing the value to the organization that it should be.

CRM today, with its modern platforms, extensions and technologies has evolved to a more strategic and customer focused solution. CRM solutions now bring rich third party content, mobile apps and a social media perspective to deliver far-reaching and transformative insights into your customers. Yet, in spite of the great innovation in these modern solutions, organizations are not addressing the value they should be realizing.

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