For the restaurant industry, today’s consumers are not the same as they were 20, 10 or even five years ago. As dynamic lifestyles become more and more a part of our society, the “sit-down” meal is becoming a casualty of this time-pressed mindset. Enter food delivery— and it isn’t just for pizza anymore.
Millennials are leading the lifestyle-based trend toward food delivery with a shift in their mindset— one that values utilizing efficiency and convenience to free up the little time that they have. Generation Z, on the other hand, has grown up with smart phones and are apt to embrace new innovations including food delivery technology. Even baby boomers are jumping on the delivery bandwagon. Over the last year, food delivery sales increased by an explosive 33 percent. (1) Why? Delivery is convenient and convenience rules in today’s fast-paced world.
Read more for insights on today’s restaurant delivery environment, delivery platform options and facts you should consider.
About the author
David Foster is a seasoned restaurant and hospitality consultant. For questions, contact him at http://www.fosterandassociates.net/.
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