Analyzing the right data will help breweries of all sizes identify opportunities for growth. However with so much information available to breweries such as taproom sales, sales-to-retail (STRs), production, financial, marketing, syndicated data, state shipment reports, etc. it is easy to become overwhelmed. Focus becomes difficult when you are in a state of analysis paralysis.

What gets measured, gets managed.

See for yourself the insights our craft beverage specialists shared on the importance of measuring and managing data at the 2018 Craft Brewers Conference.

Key performance indicators (KPIs) are the critical metrics against which progress can be measured. We specialize in dashboards that offer KPI targeting/tracking that will help you identify opportunities and avoid the typical pitfalls growing businesses encounter in volatile industries.

Key Benefits

  • Identification of your KPI’s
  • Data integrations that provide daily tracking vs KPI’s
  • Business intelligence platform displays for data visualizations and optimal insight
  • Professional analysis by a team of industry specialists
  • Actionable information to drive profitable results

Dashboard capabilities

The craft beverage dashboard provides a comprehensive view of your sales, financial and operational needs.


  • VIP integration
  • Daily sales
  • Gain and loss paretos
  • Account-level analysis
  • Sales trend analysis
  • Management and rep level views
  • BBL, CE, POD and SKU slicers
  • Distributor inventory WOS
  • Variable pay


  • Systems integration
  • Profitability analysis
  • Balance sheet / P&L ratios
  • A/R and A/P aging
  • Cash flow summary
  • Cost driver studies
  • Breakeven analyses
  • Departmental target vs. actual


  • Systems integration
  • Production and packaging yields
  • Raw material purchasing efficiencies
  • COGS per BBL produced and sold
  • Labor productivity ratios
  • Tank capacity utilization
  • Inventory turnover ratio
  • Departmental variable pay
  • Prime percentage (taproom/ restaurant)
  • Industry benchmarking

The question is – is your data working for you? If not, call or email our craft brewery team 608 240 ALES (2537) or Follow us @BTfoodbev