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Gary A. Plaster

Principal, MBA
414 777 5587

Gary Plaster, principal with Baker Tilly Virchow Krause, LLP (Baker Tilly), leads the family business strategy group. Gary is a nationally recognized thought leader in growth strategy with more than three decades of experience advising family business owners and C-suite executives. He previously served as managing partner of strategy consulting and chief strategy officer for another national accounting firm.


  • Provides value-added counsel to family enterprises, family portfolio companies and individual family members across the entire continuum of family business growth and transition
  • Adds value through growth strategy development and strategic planning with expertise in market and competitive assessments, mergers and acquisitions (M&A), organizational design and operations/profit improvement
  • Works with clients across multiple industries, including manufacturing and distribution, industrial and consumer products, aerospace and defense, Native American tribes, real estate, healthcare, architecture and engineering, software and technology
  • Enhances the profitable and sustainable growth of private companies at all stages of the life cycle — from start-ups to global enterprises
  • Co-author of two published books on growth strategies: The Road to Success: How to Manage Growth, Beyond Six Sigma: Profitable Growth through Customer Value Creation


  • DePaul University Center for Strategy, Execution and Valuation
  • Columbia University Center for Entrepreneurship
  • Center for Corporate Financial Leadership
  • Business Marketing Association
  • Association for Corporate Growth
  • American Planning Association
  • Association for Strategic Planning
  • American Institute of Architects
  • Strategic and Competitive Intelligence Professionals
  • University of Wisconsin School of Engineering


University of Wisconsin–Madison
Master of Business Administration in finance
Bachelor of Science in industrial engineering