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Craig D. Nelson

Partner, Greater Madison Market Leader and Integrated Accounting Solutions Practice Leader, CPA
608 240 6744

Craig coordinates the growth efforts of the Madison office as the local market leader, serves our retail/dealership client base and leads our small business practice known as integrated accounting solutions. He has built a team of accountants and advisors focused on using today’s technology integrated with clients existing platforms to deliver the most efficient and effective solutions.

Craig has significant client service and overall leadership experience having served as the firm’s retail dealership industry team leader (2001 – 2006), Michigan managing partner (2006 – 2009) and Michigan/Illinois/Minnesota operations managing partner (2009 – 2011). Craig specializes in serving clients in the areas of professional services, retail distribution, automotive and truck dealers, and related industries. He has extensive experience in general accounting, tax and consulting services for businesses and shareholders/owners.

During his tenure with Baker Tilly, Craig has served as a member of both the Firm Management Committee and Executive Committee. He has led several subcommittees including: Client Service Committee, Firm Valuation Committee and Partner Compensation Committee.


  • Business management

  • Profitability management
  • Strategic planning
  • Development of client service programs
  • Recruiting, development, and retention of professional staff
  • Development of quality control policies and procedures
  • Client service

  • Financial analysis and performance optimization
  • Tax research and IRS audit support
  • Audits, reviews, and compilations of professional service firms, retailers, dealerships, and related finance, leasing, and rental companies
  • Inventory valuations calculations including LIFO
  • Development of performance driven pay plans
  • Corporate, partnership, and individual tax returns
  • Dealership valuations and transition planning
  • Dealership acquisition, factory approval, and divestiture support


  • 8-year member of Auto CPA Group
  • American Institute of Certified Public Accountants (AICPA) – Member, Annual Auto Dealer Conference Presenter
  • Michigan Association of Certified Public Accountants (MACPA)
  • Wisconsin Institute of Certified Public Accountants (WICPA)
  • Wisconsin Automobile & Truck Dealer Association (WATDA) – Associate Member, Seminar Presenter
  • Published author of numerous articles in Dealer Network
  • Served as industry resource to Car Dealer Insider and Dealer Business

Honors & Awards

  • Awarded Crain’s Detroit Business honor of “40 under 40” in 2007


University of Wisconsin – Whitewater
Bachelor of Business Administration in Accounting

Harvard Executive Education – Leadership