rwdNOW™ for Pinpoint Targeting & Market Access Activation
Life sciences organizations face an array of challenges when identifying attainable markets to grow the adoption of their drug or device. Powered by multiple real-world datasets, including Medicare and commercial insurance data that covers more than 60 million lives, rwdNOW acts as a market assessment tool to address and enrich the growing market access needs of life sciences companies.
In addition to being able to tap into economic data that visualizes market sizes and opportunities, rwdNOW is able to isolate niche patient populations by therapeutic or medical condition, provider specialty, and patient and referral characteristics. rwdNOW also empowers companies to understand payer reimbursement trends and patient resource consumption over time, as well as assess evidence generation feasibility.
Baker Tilly has a history of leveraging real-world data to identify clinical and economic opportunities to drive product value within the marketplace. With the help of rwdNOW, we are able to help enhance your market access strategy through a variety of unique features.
Supported by multiple real-world datasets: Each dataset that powers rwdNOW offers a plethora of patient and facility data that can support various healthcare utilization and economic analyses. These data sets, which includes traditional Medicare and commercial claims data, consist of:
Customizable features: rwdNOW is fully customizable, helping you and your life sciences organization answer key questions to enhance and enrich your business as well as your market access strategy. Our metrics can be trended over time and layered with additional patient and facility characteristics to capture shifts within the market, which can help you and your organization better understand unique sub-populations.
These customizable features include:
Accessibility: rwdNOW is a customized self-service tool that is available 24/7 for you and your organization to use.
Support and usability: rwdNOW has been designed in a user-friendly, easy-to-use interface. In addition, the features of the tool allows you and your colleagues to connect with one of Baker Tilly’s market access specialists.
rwdNOW is a user-friendly tool that helps life sciences companies pinpoint niche markets with high opportunity levels for the adoption of their products.