Despite significant investments made in technology, many organizations are not achieving the results they expected.
The promise of technology supporting improved revenue growth and customer experience has fueled a wave of technology investments over the last several years. Organizations continue to invest billions of dollars annually in technologies like customer relationship management, sales and marketing automation and personalization.
Despite this significant investment, many organizations are not seeing the returns expected. Many, many organizations are “running to adopt new technology to stay current” without making the right long-term choices.
The landscape of marketing technology is growing more complicated and expensive. New tools and ongoing innovation present many options and new opportunities at every turn. While these tools can certainly help get marketing organizations in scoring position, the process of selecting the right tools and the right timing to implement them can be overwhelming.
It takes a calculated strategy that first determines the objectives of your marketing technology program, identifies the technology strengths you have, fills in the technology gaps, and then uses these technologies in the right order.
Baker Tilly’s marketing technology consultants help organizations navigate the complexities of marketing technology. Our pragmatic approach breaks down the solutions landscape into basic foundational needs, uncovers how to approach marketing technology, prioritizes and plans for proper execution, and then delivers at the pace of business.
Additional services we offer to help you guide your marketing technology investment include:
- Analyze your existing markets and identify new ones to drive growth: Market Research and Alignment
- Understand your market and the individuals therein for better engagement: Customer Experience
- Define and execute effective engagement programs leveraging your technology investment: Marketing Effectiveness