- Organizations often turn to technology when looking for ways to engage with customers. While an important step in the process, it shouldn't be the first one. Think process, people, then technology.
- Better align your sales & marketing teams to integrate sales attitudes & values early in the process to communicate your message via the marketing channel & enhance your organization's performance.
- Oracle Big Data Discovery is a great tool for gaining visibility into unstructured data. This tutorial shows how to group values to aggregate synonyms in discussion forum posts.
- A discussion of trends and the importance of the customer experience in order to differentiate and grow.
- An interview with Kurt Schroeder, Baker Tilly Growth Strategies Principal, on sales effectiveness and thinking beyond methodology training.
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