Whitepaper

Speed, big data, and analytics

Your company's three must haves

A two-pronged challenge is facing businesses today. First, organizations are being bombarded with substantial amounts of structured, unstructured, internal and external data. Second, these same organizations lack guidance as to how to derive value from this growing pool of data.

 We believe:

  • Companies that see the growth in data as a storage issue are missing the larger competitive opportunity before them
  • Organizations have little time to devise a coherent and comprehensive strategy for dealing rapidly with this new information
  • Smart companies are already utilizing new technologies to parse, analyze and act upon these new data opportunities

The following pages document the speed with which new information is becoming available for businesses today, specific implications, and strategies for how all firms should take advantage of this information access.

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The end of the one dimensional sales organization