Business leaders spend billions of dollars every year investing in their sales forces, with the hope that their investments will drive meaningful top-line revenue growth. However, the gains from their investments tend to be short lived and do not translate into sustainable and predictable growth.
In this paper, we will discuss:
- Four common sales effectiveness investment mistakes
- The benefits of identifying sales competencies that are unique to your organization
- The importance of investing in mid-level sales management
- Optimizing your investment in sales tools and technology
- Improving sales performance with a holistic sales effectiveness strategy
For more information on this topic, or to learn how Baker Tilly sales effectiveness specialists can help, contact our team.