Competing on product value in a cost-conscious provider environment

Providers’ reactions to the changing financial landscape means changes to the way you obtain market access for your technology. It is now necessary to share the story about how your technology will not only reduce costs but also reduce complications and improve the overall patient experience. During this webinar you will:

  • Learn how to make the business case align with what providers want to hear
  • Explore methods of developing value propositions to elevate discussions with providers and value-analysis committees
  • Understand how to effectively utilize value proposition materials
  • Learn lessons for success

Who should watch?

Stakeholders of medical technology companies including CEOs, COOs, Chief Commercialization Officers, and VPs of Market Access, HEOR or Reimbursement.

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For more information on this topic, or to learn how Baker Tilly healthcare specialists can help, contact our team.


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