- There are many reasons why new product introductions fail; often, it is a lack of rigor behind sales & marketing planning & execution. Consider these 4 areas of rigor for a successful product launch.
- Customer behaviors and preferences are ever-evolving. As a result, you need to regularly evaluate your strategy and deployment.
- Manufacturers are transitioning from product-driven to experience-driven organizations, enhancing customer experiences through the use of advanced technologies and drive growth.
- By focusing on 3 drivers of customer loyalty & satisfaction, organizations can thrive in a world where customers are more demanding, have less time and are distracted by new entrants into the market.
- For the vast amounts of available data to affect measurable results on sales behavior, your team needs technology to tame the information overload.
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