B2B organizations are rapidly building their web presence in an attempt to take advantage of the opportunities of the e-commerce channel. But the investment in e-commerce is more than developing a website. It is imperative that organizations take a comprehensive look at the capabilities required to execute their strategy and enable the ideal customer experience in their e-commerce channel.
In this whitepaper you will learn:
- Where and how to target your B2B e-commerce investment to get the biggest impact and provide the experience customers expect.
- The holistic approach to aligning the cross-functional and technical capabilities required to execute an e-commerce strategy.
- Why customer experience strategies must guide the capability investment decisions.
For more information on this topic, or to learn how Baker Tilly e-commerce specialists can help, contact our team.