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The evolution of the medical affairs profession: Strengthening your medical affairs function to fit modern demands

The medical affairs function has evolved dramatically to become a strategically essential asset for the life sciences industry, and the roles and responsibilities within the organization is experiencing tremendous growth and heightened visibility to executive leaders. The roles and responsibilities within the organization is experiencing tremendous growth and heightened visibility to executive leaders. Most recently, there have been increased demands for scientific evidence from the medical community due to the shift in research pipelines from chronic to rare disease therapies. This demand for evidence, coupled with limitations set by physician offices on commercial visitations, has been answered by an increased reliance on the medical affairs function.

Because of the increase in engagement from members of the healthcare community, the medical affairs function has also been subjected to an increased amount of regulatory scrutiny. This shift has caused a necessary progression of the medical affairs function from merely one of many important functions to a critically strategic, efficient and compliant arm of the organization. Nonetheless, this is a task that is easier said than done.

Join Baker Tilly and Accreditation Council for Medical Affairs (ACMA) for the first in a three part series of webinars, beginning with an informative discussion regarding the changes taking place within medical affairs and how organizations can effectively address them through enhancement initiatives, accreditation measures and training programs. Our team of Value ArchitectsTM and trusted partners will discuss:

  • The evolution of the medical affairs profession and its strategic value in today’s highly-specialized environment
  • Considerations for how organizations can morph their medical affairs into a cross-functional, value added discipline
  • Strategies to support medical science liaisons (MSLs) in better communicating with the medical community and building trust through the evidence they are presenting
  • Perspectives on how the medical affairs will evolve in the years to come and the benefits of MSL certification to build value and trust

Who should attend?

  • Medical affairs executives and professionals, MSLs, medical information professionals, medical publications and medical writers

Presenters

  • Darren Jones, Baker Tilly, Life Sciences Advisory Practice Leader
  • Elio Evangelista, ACMA, Director of Medical Affairs Programs
Information about CPE eligibility                                                                

There are no prerequisites for this webinar, and advance preparation is not required. There is no cost to attend this webinar.

Level: Overview

CPE credit: One (1) hour total credit

Field of study: Management Advisory Services

A certificate of completion will be emailed to you four to six weeks after the event.

For more information regarding administrative policies such as complaint and refund, please contact our offices at +1 (608) 240 2522.

Baker Tilly US, LLP is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: learningmarket.org.

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