Medical laboratory team discusses strategy for life science company
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Efficient use of RWE in achieving market access

Leveraging RWE to grow your business with a high-multiple ROI

Market access is a key area for any life sciences company, and developing an evidence generation strategy is paramount for market access success. To help achieve market access success, real world data (RWD) is able to provide direct insight into the daily application of a drug or medical device. Once RWD is gathered, real world evidence (RWE) can be developed to publish your value proposition in the peer-reviewed literature and facilitate payer coverage and key opinion leader (KOL)/provider adoption. When used in an evidence generation strategy, RWE can effectively communicate product value to your desired stakeholders.

Join Baker Tilly for an informative discussion that will examine how life science companies can utilize RWE to demonstrate clinical and economic value and improve your market access strategy. Our team will discuss:

  • Types of RWE and the advantages of each option
  • How to effectively communicate product value
  • Ways RWE can support an evidence generation strategy
  • The rise of value-based care (VBC) and its connection to RWE
  • Financial considerations of payers regarding product coverage and adoption
  • Strategic pricing using RWD analytics

Who should attend?

  • CEOs, presidents, CFOs, CIOs, COOs, vice presidents, government affairs, health policy and other management professionals in life sciences organizations

Learning objectives

  • Recognize the types of RWE and the advantages of each option
  • Identify how to effectively communicate product value
  • Consider ways RWE can support an evidence generation strategy
  • Understand the connection between VBC and RWE
  • Realize the financial considerations of payers regarding product coverage and adoption
  • Examine the impact of strategic pricing using RWD analytics

Presenters

  • David Gregory, MPA, FACHE, principal
  • Barb Petersohn, MBA, President/CEO, Emerson Consultants

Information about CPE eligibility

There are no prerequisites for this webinar, and advance preparation is not required. There is no cost to attend this webinar.

  • Level: Overview
  • CPE credit: One (1) hour total credit
  • Field of study: Management Advisory Services

A certificate of completion will be emailed to you four to six weeks after the event.

For more information regarding administrative policies such as complaint and refund, please contact our offices at +1 (608) 240 2522.

CPE sponsors

Baker Tilly US, LLP is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: learningmarket.org.

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