Market Opportunity Modeling

Baker Tilly is your source for market opportunity modeling, a strategy for increasing your customer base and revenue growth. The key is to align products and services with the appropriate markets, something many organizations overlook while concentrating effort on existing customers. Our specialized team works with you to focus your Go-To-Market efforts once you reach an "entitlement" with customers and/or before you see a lag in growth.

We help you understand your industry and the macro trends that affect product, market placement, and channel strategies. To redesign these strategies, we analyze your existing and new products against existing and new markets. Baker Tilly also maps your Go-To-Market investments for maximum organic growth and minimal sales-to-expense ratios.

Baker Tilly’s Market Opportunity Modeling solution helps you:

  • Identify market trends that present risk and/or opportunities
  • Identify revenue potential and associated penetration strategies
  • Analyze core competencies against market opportunities
  • Determine product placement strategies
  • Review product, channel, and market alignment and effectiveness
  • Monitor the realization of product and market placement strategies
Additional Information